Ultimate Tender Coach Privacy Policy

Privacy Policy

This Privacy Policy explains how Ultimate Tender Coach, an online training programme and virtual community operated by AM Bid Services Limited (“Ultimate Tender Coach”), uses any personal information we collect about you when you use this website or when you buy services from us.

What information do we collect from you and how do we collect it?

We collect information about you that you provide to us, when you use our website or buy/use our services, for example:

We also collect information from you automatically when you use our website, for example:

How will we use the information about you?

We use the information which we collect from you to:

Will your information be shared with anyone?

We only share your information on a limited basis:

We may disclose aggregated, anonymous information (i.e. information from which you cannot be personally identified), or insights based on such anonymous information, to selected third parties, including (without limitation) analytics and search engine providers to assist us in the improvement and optimisation of Ultimate Tender Coach’s services.  In such circumstances, we will not disclose any information which can identify you personally.


We would like to send you information about products and services and to keep you up to date with our latest news. If you have consented to receive marketing, you may opt out at a later date.

You have the right at any time to stop us from contacting you for marketing purposes.  If you no longer wish to be contacted for marketing purposes, please contact hello@ultimatetendercoach.com

If you opt out from our marketing, this will not apply to information and/or personal data provided to us in connection with your purchase of a service or your involvement in other related transactions.

Is your information transferred internationally?

We may transfer, store, and process your information in countries other than the UK , but we will take all reasonable steps to ensure it is protected . Please contact us if you have any questions about what steps we take.

Third-party websites

Our website may feature links to third-party websites or social media channels, or contain advertisements from third parties that are not affiliated with us and which may link to other websites, online services or mobile applications.  We cannot guarantee the safety and privacy of the data you provide to any third parties.  Any data collected by third parties is not covered by this Policy.

We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services or applications that may be linked to or from the Ultimate Tender Coach website.  You should review the policies of such third parties and contact them directly if you have any related questions.

How long do we keep your information for?

We will only keep your information for as long as it is necessary for the purposes set out in this Policy, unless a longer retention period is required or permitted by law (such as tax law, accounting requirements or other legal or regulatory requirements).

When we have no ongoing need to keep your information, we will either delete or anonymise it, or, if this is not possible (for example, because your information has been stored in backup archives), then we will securely store your information and isolate it from any further processing until deletion is possible.

How do we keep your information safe?

We have implemented appropriate technical and organisational security measures designed to protect the security of any information we process. 

However, please remember that we cannot guarantee that the Internet itself is 100% secure.  Although we will use our reasonable endeavours to protect your information, we cannot guarantee the security or integrity of personal information that is transferred from you or to you via the Internet and so you do this at your own risk.

Your rights to your information

You have a number of rights in relation to your information, including:

How to contact us

Please contact us if you have any questions about our Privacy Policy or the information we hold about you.

By email: hello@ultimatetendercoach.com

By phone: 0800 043 0495

By post: 14 Newmains Holdings, North Berwick, EH39 5BL


We hope you will contact us first if you have any concerns about how we are using your data.  You have the right to make a complaint at any time to the Information Commissioner’s Office (the ICO), the UK supervisory authority for data protection issues (https://ico.org.uk/concerns). 

Changes to our Privacy Policy

We keep our Privacy Policy under regular review and we will replace any updates on this page on the website. The Privacy Policy was last updated on 31 August 2021.

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